TikTok helps increasing Amazon sales
For most of January and February, Amazon’s best-selling clothing product was a pair of high-waisted leggings, which were all the rage on the social app TikTok.
So far, “Tiktok leggings” is still one of the most searched keywords on Amazon.
After Lauren Wolfe released the video in November 2020, this trend began to rise gradually. The video now has more than 2.5 million views on TikTok. The hashtag #tiktokleggings has 272 million views, and #amazonleggings has 175 million views. More than 10,000 users have posted pictures with one of these tags on Instagram.
In February, “TikTok leggings” was one of the top 100 keywords with the highest search volume on Amazon and even reached its peak in popularity in the last week, rushing into the top 50 for more than a few days. However, video publishers overlooked one point, which led to the loss of many users and did not achieve a conversion the first time. The TikTok homepage can be linked (for example, Amazon link, independent site link, Wal-Mart link, etc., sold on the platform through drainage).
Social commerce is still in its infancy in the United States, but it has already begun to drive sales invisibly. The hashtag #amazon has a total of 10 billion views on TikTok.
What are the TikTok leggings?
If you type the word “leggings” into TikTok’s search feature, what you’ll find is hundreds of videos dedicated to a single pair. They’ve got a textured fabric that accentuates your butt and a synched seam that has earned them the nickname “butt crack leggings.”
The leggings are from a brand called SEASUM, called the “Honeycomb High Waist Gym Leggings.” The description of the “butt lifting leggings” says they’re high-waisted (already a big win), and “the back has a V-cut hip line design, three-dimensional shape, no shifting, highlight your buttocks perfectly.” I do love some highlighted buttocks.
The fabric is “honeycomb textured” and “compression material” to shape your bum and legs. They’re also apparently squat-proof, with the description saying the leggings are “non-see-through and offer total coverage.”
The leggings come in sizes XS to 4XL, and so many colors cost anywhere from $12 to $28. – although the white ones originally went mad on TikTok, people are now branching out to other colors. There are even some marble color ones, which will go perfectly with that t-shirt you tie-dyed back in April lockdown and then promptly forgot about forever.
What is the development trend of TikTok?
On April 11, the research institute Sensor Tower released data. TikTok continued to top the list of global mobile application downloads in the first quarter of 2021, with more than 58 million downloads in March. Now the number of global users has exceeded 2.5 billion!
Currently, TikTok has more than 100 million monthly active users in the United States alone. With the global popularity of TikTok, the Chinese cultural elements carried by short videos have also crossed the language barrier and have gained increasing attention.
At present, we learned from the TikTok official staff responsible for overseas e-commerce that the official is also vigorously promoting overseas e-commerce. Now the TikTok shops that have been opened in Indonesia and the United Kingdom are just like the domestic Douyin stores that enter directly into the site for conversion. , This also dramatically improves the conversion rate, which is excellent news for cross-border e-commerce. So have you ever thought about following the existing e-commerce foundation, following the current product advantages, and adding a channel to obtain traffic or even directly increase the number of orders?
What kind of people (company) is suitable for TikTok?
Cross-border sellers: Whether it’s an individual seller’s entrepreneurship or a corporate seller, as long as they are committed to expanding sales in overseas markets based on established e-commerce (already established logistics methods, established products, and supply chains) (Amazon, eBay, AliExpress, Independent Station, etc.)
Domestic brands: Tiktok merchants who want to expand overseas channels can create overseas stores for sales (Amazon, eBay, AliExpress, independent stations, etc.)
Traditional B2B practitioners: Traditional exhibition and email development customers can no longer meet the status quo. You can get interested customer groups through TikTok videos. By adding private messages, you can help foreign traders increase inquiries and bring orders
Workers Want to do part-time online jobs: The rise of platforms will bring about many derivative industries; those forms are good choices such as TikTok account transfer, account sales, or through TikTok diversion to make overseas Amazon alliances dropshipping.