The global market for wedding dress
The North American wedding dress market contributed the largest share. The sales of wedding dresses in the U.S. market accounted for about 44.16% of the global market share. By 2022, the size of the U.S. wedding dress market will reach US$27 billion. The Canadian wedding dress market will grow at a CAGR of 3.6% from 2022 to 2026.
The Asia-Pacific region is led by the Chinese wedding dress market and grow at a compound annual growth rate of about 5.8%. Japan’s wedding dress market will grow at a compound annual growth rate of about 3%.
The overall wedding dress market size in Europe is expected to reach USD 19 billion by 2026. According to the CBI report, Germany, France, Italy, Poland, Spain, and Romania are the top 6 markets with the largest purchasing power of wedding dresses in Europe. Among them, the German wedding dress market is worth looking forward to, and its wedding dress market has a compound annual growth rate of 3.7%.
By sales scenario
The global offline wedding dress sales grow at 4%, reaching US$69.9 billion in 2026. The global wedding dress online market has developed rapidly under the influence of the epidemic.
The growth rate of online sales will slow down from 2022, and the compound annual growth rate will be about 3.5%.
The differentiated direction of wedding dress’s development
Simple and brightly colored wedding dresses
The epidemic has not ended. The small wedding trend has also led to the popularity of minimalist and gorgeous styles. Some brides choose to find beauty in clean lines and subtle details. They prefer simple and classic wedding styles.
According to Etsy, searches for white-faced slip dresses have grown by 68% since the beginning of 2022. Google Trends also shows that searches for minimalist wedding dresses have increased over the past 12 months
They break with tradition and choose wedding dresses in vibrant bright shades for a dazzling fashion sense. Bright colors such as rose red, sexy pink, bold black, etc. And gorgeous pastel colors such as blue, pale yellow, and vibrant floral patterns may lead to the new trend of wedding dresses.
Bridgeton effect: Court style and boudoir style wedding dresses
Recency-core is a recent trend. More and more brides-to-be are opting for 1800s-inspired dresses and accessories.
Etsy reports that the search for bridal gloves (121%), puff-sleeve wedding dresses (93%), and pearl veils (78%) have increased dramatically. They prefer square neckline cuts and court-retro-inspired designs, like beading, embroidery, and more.
A split wedding dress creates a new style
“Two-piece” or “split” wedding dresses are an emerging trend that has recently hit the major bridal shows. Corsets, short tops, blazers, jackets, skirts, and trousers can be paired with countless wedding looks.
As well as combining comfort and function with sophistication and modernity. Cleverly combined. This can also be used for fashionable daily wear, making wedding dresses no longer just a “one-off” product.
Repeatable and eco-friendly wedding dress
Eco-friendly and sustainability are keywords that consumers have always been keen on. They are looking for a wedding dress they can also wear in daily life. And eco-friendly fabrics, production processes, and inventory management are also the key points.
Floral-print dress for bridesmaid
Taking the U.S. market as an example, Bridesmaid dresses with floral, midi, pregnancy, ruffle have grown year on year. And have increased by more than 80% in the past three months. It is estimated that from March to April, floral print bridesmaid dresses will have high annual popularity:
The search volume of satin dresses has doubled
Take the US market as an example. From December 2021 to February 2022, dress with keywords champagne satin, black satin, blue floral, and green satin has increased by more than 80% in the past three months.
Bow-tie dresses and accessories
Bows have already started to seep into wedding dress designs. For example, attaching a bow to the waistline or neckline of the wedding dress adds extra sweet color to the wedding dress. According to Etsy, searches for bow-tie dresses increased by 50%, as did searches for bridal or bridesmaid bow-tie accessories by 114%.
Low-cost flower girl dresses
Flower girls are one of the most important roles in weddings. The keyword search volume of “cheap flower girl dresses in the UK” surged by 400%. “Light blue flower girl dresses” surged year-on-year 300%.
Suggestions for Online Shop
Google ad copy focus
Common industry words such as wedding dress have large traffic and can quickly drain traffic to the website in a short period. But relatively speaking, the ROI is not as good as brand words and core product words. Brands that have established a certain reputation overseas can choose to bid brand words or compete for brand words. And core product words are the key to faster product exposure.
The completeness and detail of product attributes fill in determines the probability of the ad being triggered, and also affects the order placement rate. According to network data analysis, users pay more attention to the style (37.1%) and color (25.8%) of the product when searching for wedding dresses, and then only check the price (8.4%).
Therefore, it is recommended that sellers use as many search terms that users are interested in as possible in the ad title and description. Such as product features and color attributes, to effectively increase the probability of the ad being triggered and achieve accurate traffic drainage.
Choose the right time and region for advertising
According to The Knot’s 2021 Wedding Research Report, May-October will be the peak wedding season in the United States in 2022. The most popular wedding months are October (17%), June (12%), and September (11%).
Therefore, for wedding advertisements in the United States, you can refer to the wedding season forecast above. And prepare for the popular wedding dress styles different months in advance. The product image is shot with scenes or decorations that match the season, to create the audience’s recognition of the product.
The 2021 Wedding Research report published by The Knot shows that many people turn to social media such as Pinterest (71%) for inspiration.
Another data shows that 83% of active Pinners will be consumed by brand content. Pinners have stronger shopping willingness and purchasing power. Therefore, Pinterest is a traffic treasure that bridal brands should not miss.
The content of the email is mainly based on product pictures. The subject of the email includes product series such as spring wedding dresses, spring bridesmaid dresses, and seaside weddings. These will be pushed in an orderly manner according to the seasons.
In addition to product promotion and discount promotion, we can also hold some activities to promote users to actively recommend new customers. And give them discounts, gifts, points, and other rewards to expand the fan base.