With the rise of the DTC (Direct To Consumer) model, running your business through Shopify has become a priority for cross-border sellers. Consumers’ visual Experience about a product is more likely to lead to an order. These consumers are curious, individualistic, and impatient and are more likely to shop from new sellers. Research shows that more than 80% of consumers are willing to buy directly from the original brand seller, and more than 90% say they are eager to buy directly from the brand’s official website. So, how should DTC sellers do marketing?
A deeper insight into the product
One of the benefits of choosing brand website marketing over traditional sales channels is that it can directly capture the target audience’s attention. Once a customer visits your online shop or social media channel, you don’t have to compete with many other sellers in your niche. Rich sharing about brand stories, product manufacturing, and product usage scenarios can also be included in the marketing content. Using this attention helps to stimulate customer interest.
Building a buyer community
Consumers are the most valuable data for marketing. Some consumers will recommend your product or shop to other consumers, make repeat purchases, and promote your brand through social media. Building a community of members and running a membership, for example, by offering high-quality fashion products to customers monthly. It also includes offering free delivery and customization according to the buyer’s needs. Take advantage of subscribing or becoming a member to ensure a steady flow of customers, and the member community will remain loyal as long as your products meet the requirements.
Improving the website shopping experience
Suppose your product is eyewear through the brand website. In that case, you will be able to present it to the consumer with VR technology, allowing them to increase their product purchase rate by trying out different eyewear categories. In contrast, if your product is cosmetics, you can enable the consumer to upload a photo to analyze which shade of foundation suits her skin tone better. These features can be implemented on a brand website to provide a better shopping experience for the consumer. With a branded website, sellers will have the potential to accurately reach consumers with high spending power and high consumer spending, thereby capturing profit value.
Find a portrait of your target audience
You need to identify and target unique customer groups for marketing. In addition to broad demographics based on gender, age, or geography, you need to conduct comprehensive market research to determine your customers’ exact desires and issues. For example, the emerging consumer force focuses more on social relationships while investing more in family and self-care. Such information can help you adapt your marketing strategy to resonate with your target audience.
Keeping customers engaged after the sale done
Brands with the DTC model tend to operate exclusively online, so Shopify sellers are advised to adopt a post-sales communication strategy to keep customers engaged. Including handwritten instructions attached to product packaging, follow-up emails, and informative content posted on recently purchased products. For example, houseplant seller Bloomscape has a wealth of video content on YouTube, not to mention a unique starter kit to guide customers on how to get started with a brand-new plant.
Influencer marketing & Building brand image
Brand image plays an important role in marketing. Shopify sellers need to maintain a consistent and carefully curated aesthetic on social media, whether the way products are photographed, user-generated content, what you reblog in your stories, or inert material such as covers and display photos, to increase brand awareness. Secondly, recognition and trust will also grow when working with online celebrities and well-known personalities.
In general, any marketing approach focuses on accumulating user data, differentiating the competition, and providing a better shopping experience. For consumers, buying directly from a brand ensures authenticity and a reasonable level of after-sales service, easing their worries about returns and exchanges. For sellers, it helps sellers to communicate directly with their customers, increasing consumer stickiness.
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