Pet supplies have always been a large and growing market category, with more and more consumers bringing pets into their lives. 18% of Americans adopted new pets during the epidemic, including 24% of existing pet owners. As Americans’ willingness to own pets continues to rise, spending on pet supplies is increasing.
According to the Consumer Trends Report in 2022 Q1. 18% of consumers purchased more pet products compared to the previous quarter.
Keyword trends in pet necessities
The data shows that searches for pet supplies have increased by 4% in the past month; searches for dog supplies have also increased by 4%, and searches for cat supplies have decreased by 14%.
In March, the search volume of dog beds decreased by 7%; the search volume of dry dog food increased by 19%; the search volume of dry cat food increased by 2%.
Cat and dog pet grooming is always a concern for consumers, dog shampoo searches increased by 6%, while cat shampoo searches increased by 5%.
Pet owners often purchase a variety of products to enrich their pet’s experience. This article examines whether pet food, toys, collars, beds, cabins, and grooming supplies can generate more revenue.
Consumers are constantly looking for pet snacks online to promote physical health or training nourishment for their pets. Dog snacks brought in just under $148 million in revenue in 2022 Q1, while cat snacks brought in over $30 million in revenue. Revenue from dog snacks far exceeded revenue from cat snacks, sales of cat snacks increased 13% from 2021 Q4, while sales of dog snacks decreased 7%.
Sales of this suite of natural dental care products for dogs soared 4,602% between 2021 Q4 and 2022 Q1.
Conversely, sales of this tuna and salmon cat treat rose 5,581% over the same period.
For more nutrient-dense, consumers turn to online stores to find meals for their pets. Revenue from dry dog food was just under $250 million, while dry cat food revenue was just over $72 million. While sales of dry dog food surpassed dry cat food, between Q4 2021 and Q1 2022, dry dog food revenue grew 12% and dry cat food revenue grew 10%.
The dog food revenue grew by 2,745% in the same period.
The dry cat food and salmon saw a 100% increase in revenue.
In addition to bagged dry food, consumers also purchase canned food for their pets. Last quarter, canned cat food brought in slightly more than $32 million in revenue. And canned dog food brought in slightly more than $22 million in revenue. Revenues from canned cat food increased 13% over 4Q 2021, while revenues from canned dog food increased 12%.
Dog toys brought in nearly $48 million in revenue, outpacing cat toy revenue of about $26 million in revenue. At the same time, pet owners may have stocked up on pet toys in previous quarters, so dog toy revenue declined 33% from 2021 Q4. And cat toy revenue declined 31%.
Revenue for this fun dog feeding bowl was up 173%.
Sales of this cat toy increased by 62%.
While sales of both of these toys have increased in the past 90 days. However, sales of dog toys led the pet toy category with millions of dollars in revenue.
Collars are a must-have for pet owners, who turn to online stores to purchase this essential pet care product. Dog collars brought in just under $16 million in sales, far exceeding the more than $4 million in revenue from cat collars. Sales of dog collars were down 14% year-over-year, while sales of cat collars were down 27%.
Sales of this dog collar have increased 16% in the last 90 days.
Sales of this cat leather collar also increased by 100% year-over-year.
Pet leashes are also a must-have for pet owners. Dog leash revenue exceeded $8 million in the quarter, while cat leash revenue was slightly less than $2 million. Dog leash revenue increased 11% sequentially, while cat leash revenue increased 517%.
Sales of this dog leash with a padded handle increased by 192%.
Sales of these cat carriers and belts increased by 100%.
Dog cushions brought in just under $45 million in revenue, much higher than the approximately $2.5 million for cat cushions. Sales of the former were down 11% sequentially, while the latter was down 20%.
Sales of these large dog cushions have increased by 100% YoY.
The sales of this cat cushion also increased by 100% year on year.
Outdoor dog house revenue exceeded $1.5 million, while cat climbing rack revenue exceeded $3 million. The former revenue declined 44% sequentially, while the latter sales increased 86%.
Sales of this dog house increased by 573704%.
Sales of this cat climbing frame increased by 529544%.
Although both the cat climbers and outdoor dog houses mentioned above achieved significant growth, the cat climbers’ revenue far exceeded that of the outdoor dog houses.
Consumers are also turning to online shops to purchase products to keep their pets healthy and tidy. Dog shampoo brought in more than $15 million in revenue, while cat shampoo revenue was just over $1 million. However, cat shampoo revenue grew 2% sequentially, while dog shampoo revenue declined 22%.
Sales of this deodorant shampoo for dogs increased by 100% YoY.
Sales of this cat shampoo increased 164% YoY.
Although sales of the aforementioned dog shampoos and cat shampoos increased sequentially, dog shampoo revenues far exceeded those of cat shampoo.
Pet Product Reviews
Between March 21 and March 27, 2022, the dry dog food category received an average of 855 reviews. While the dry cat food segment received an average of 891 reviews. Similarly, the dog snacks category generated an average of 706 reviews, while the cat snacks market brought in an average of 652 reviews.
Dog and cat owners are equally likely to leave reviews on Amazon purchases. However, dog owners are willing to spend more on pups. Because the average selling price of dog products tends to be higher than that of cat products.
8 tips for pet product sellers
Keywords are critical to harvesting natural traffic. Using a tool like Jungle Scout will show you exactly what text you should include in your listings and how difficult it is to rank organically.
There are competitors in all categories. But set yourself apart by making your product stand out from the rest of the market. For example, have a supplier add extra padding inside a dog collar with a metal buckle. Suppliers will usually be willing to start a partnership if you can meet the minimum quantity ordered.
Sponsored display ads can sometimes be even more effective than search ads. Brands are advised to try multiple advertising channels to see which one will work better for their product.
To drive sales of pet supply products, brands can work to get more reviews, which provides critical social proof and gives consumers more confidence to buy the product in question. 92% of consumers are more likely to purchase a product after reading a positive review.
By launching new products, brands can increase their market share in the pet supply segment. It is possible to either start selling items from the existing catalog or launch completely new items (or different branch lines of existing items).
In addition, continually optimize product descriptions to help consumers find your products and have enough information to make an informed buying decision.
Always remember to make your pet products available to different animals, as many consumers purchase items that are not explicitly marketed to a particular pet type. Puppy pee pad products can also get traffic conversions on keywords related to piglets.
Optimizing your ads will ensure that your products are at the top of the search results and those pet owners can find your products rather than those of your competitors.