Outdoor activities have a high popularity and penetration rate worldwide. With glamorous camping (glamping) sweeping the world and a surge in outdoor demand after the epidemic, outdoor products have undoubtedly become the hottest niche.
The Glamping Trend
“Outdoor activities are not a state of life opposed to the city. But more accurately explained as a way to relax, rejuvenate, dissipate fatigue, and release life and work stress.”
Outdoor activities have a long history of development in developed countries. It has a high household popularity and penetration rate, with strong attributes of just demand.
In the U.S. market, for example, camping activities cover all ages. It also becoming popular in primary and secondary school groups and exist as an after-school educational activity. In addition, more than one-fifth of American citizens will engage in camping activities.
Consumers around the world have always preferred the more challenging minimalist camping. Usually with a simple tent, backpack, dry food, and ready to go. However, since last year, glamping gained trends.
Unlike traditional simple camping, glamping promotes the enjoyment of natural travel without any hassle. People pursue a more relaxed and sophisticated camping life.
Camping product is a large category. And the popularity of glamping has led to rising demand for traditional equipment such as tents, moisture mats, and chairs. Products like storage boxes, carts, kerosene lamps, delicate cooking utensils, and barbecue grills also came up.
Even hand-cranked coffee machines, string lights, speakers, projectors, and other entertainment props exist. These segmented products gradually also become pop-up products for camping.
Glamping can reach more families and group units than individual trips. And this relies on more outdoor supplies, thus driving huge consumer demand.
Bigger Outdoor Market
With the easing of the epidemic, the outdoor market worldwide has also re-emerged with great vigor.
According to a report released by the American Outdoor Industry Association, the retention rate of new participants in hiking, cycling, fishing, and running sports after the epidemic was over 60%. Germany is the largest market for outdoor products in Europe. It is followed by Italy, the United Kingdom, and France. In France, nearly half of the population are outdoor sports enthusiasts.
According to Statista, the global outdoor products market will reach $215.609 billion in 2023. Among them, Europe and the United States account for nearly 50%. Consumer demand has also been very high.
The outdoor category covers a wide range of products. And is currently divided into three main scenarios: professional outdoor sports, regular outdoor leisure sports, and outdoor home.
Professional outdoor sports category
For example, the professional outdoor sports category includes mountaineering, rock climbing, cycling, kayaking, diving, and many other subdivision projects. This drives the consumer demand for clothing, shoes and boots, backpacks, equipment, etc. The main group for this category is relatively more niche.
Outdoor leisure sports category
The outdoor leisure sports category is mainly suburban camping, picnic, fishing, hiking, and other subdivision items. This category drives the demand for tents, canopies, movable tables and chairs, water cups, barbecue grills, fire pits, camping tableware, etc. These products currently have the strongest growth demand.
Outdoor home category
Outdoor home products are also in demand by many families. Every year, more than 90% of new houses in the United States will have their own outdoor living space. Therefore, the demand for outdoor shade, planters, tables and chairs, outdoor sofas, and other products will be higher. In addition, most consumers pay great attention to gardening decoration. So gardening equipment is a major category that strongly relates to outdoor products.
By far, the outdoor leisure sports category and outdoor home have the most consumers. The outdoor leisure sports category is also one of the most promising categories at the moment.
May-August every year is the high point of consumption for outdoor activity lovers.
Therefore, outdoor product sellers need to prepare their stocks well in advance. Seem the peak season of the outdoor category based on specific scenarios, seasonal characteristics, and festivals.
Outdoor Products + E-commerce
E-commerce is just injecting more life into this niche category.
Outdoor products are waterproof, stain-resistant, wear-resistant, and storage resistant, and easy to store and fold. So it is very suitable for long-distance logistics and longtime storage, and the product damage rate is very low. Compared to other categories, such products have more advantages in the e-commerce industry.
In mid-May 2022, the U.S. agency Profit Whales said that in 2022, Amazon’s sports and outdoor market revenue would reach $74.96 billion. And this figure will continuously increase. The share of outdoor product consumption to the e-commerce channel diversion has become a major trend.
Outdoor Products from China
Outdoor product manufacturing in China has decades of development. And has advantages in terms of quality control and maturity of the production chain. Outdoor products in China are highly iterative due to the development of e-commerce platforms. So sellers can always get what is newest.
The development of new e-commerce models, such as dropshipping and DTC has further compressed the cost of sellers. And it has reduced the financial pressure on inventory and logistics. Outdoor brand premium is not high, profits are also good. Sellers can achieve a more harmonious balance between brand and price.
Supply chain advantages
China’s strong supply chain can support efficient stock preparation, production, transportation, and product updating. This provides sellers with a higher product turnover rate. Focusing on one-stop camping equipment, Nook Naturehike, has said that other brands need 1-2 years to develop the cycle of a new product. But they can complete it within six months.
Mature e-commerce channels
Outdoor products are scenario-based, crowd-sourced specific products. Consumers prefer more visually appealing display methods. Through product listing on your online store, you can tell consumers more directly and clearly what time of year, location, and whether this outdoor equipment is suitable through visual elements. And also, you can show the storage and maintenance tips by image. This is just the secret to high conversion and repurchase rates in e-commerce channels.