Born between 1996 and 2010, Generation Z is a young consumer group with a strong sense of value. They are often fascinated by brands that highlight their “authenticity”. Therefore, eCommerce sellers should not only focus on product sales when developing their marketing strategies. Gen Z is creative and adventurous. They are also digital natives, havingContinue reading “How to Reach Gen Z: Top 5 Gen Z Marketing Strategies in 2023”