How does TikTok drive traffic to Amazon stores?
If you can figure out the internal logic of products, traffic, and monetization, then you can do a good job if you do a project or analyze a case. We always talk about flow, product selection, and monetization, but It doesn’t mean that we understand the meaning. Today, I will share a way that connects TikTok, independent stations, and Amazon bloggers and see how foreign TikTok plays with traffic, product selection, and monetization.
Features of Tiktok account
The TikTok account analyzed today is Teresalauracaruso, an American. The TikTok content is mainly a collection of Amazon recommendations. At present, the number of TikTok fans is growing at hundreds of thousands every three months.
Account: Teresalauracaruso
Number of fans: 2.8M
Number of likes: 85M
Product Type: Home, Stationery
Tiktok page:
After reading the TikTok page of Teresalauracaruso, it’s comfortable!
Teresalauracaruso mainly promotes home products, so the background color of the TikTok page is mostly off-white and wood grain. The interface is very comfortable.
The title is neat and uniform, the color is pink or beige, and the font size is the same.
The most important thing is to highlight the importance of the title. The elemental composition of Teresalauracaruso title is [Amazon + category + action phrase]
Among them, the action phrases in the last part of the title are crucial. TikTok’s social media nature is similar to Instagram, is more inclined to establish close connections with users (potential consumers).
It is vital to rely on sharing to establish an “emotional connection” between bloggers and readers and to keep customers coming back so that they can stand out among the many prominent TikTok influencers. It is essential.
Therefore, it is more like a friend who likes sharing with you about their favorite goods. The action phrases used by teresalauracaruso are as follows:
1. [Amazon+category+you need/must have] Solve user’s needs and focus on user benefits
2. [Amazon + category + gadgets] comprehensive recommendation, including technology products
3. [Amazon + category + I love/favorite]Web Stars effect, recommended
4. [Amazon + category + Gift idea] gift recommendation, actually marketing around various festivals, Christmas, Mother’s Day, Valentine’s Day
Hashtag analysis
1. Common categories of hashtags such as #kitchen #gadget
2. Product name hashtag, such as #prepdeck (9M views)
3. Traffic hashtag: #amazonfinds #Amazon #amazonprime
It can be seen from the screenshot that there are not many hashtags for her, but each comes with millions of traffic.
How to drive traffic?
Is it simply using TikTok to drive traffic to Amazon stores?
Wrong! You can make money through affiliates without having to buy goods. Through the Amazon affiliate project, TikTok, Shopify, and Amazon are linked together to realize traffic monetization.
Before introducing the new model, let me talk about the core of affiliate marketing:
High-quality traffic + affiliate channels + high-conversion products + high-return affiliate projects.
So, how did this casework?
Tiktok Drive Traffic—-Independent Station Transfer—-Jump to Amazon Page—-Customer Places—- Get Commission
Premium traffic entrance: TikTok
Each video has as many as 100,000 or even a million views, and there are more than 1,000 comments and interactions. The traffic caused by a short video is enormous.
High conversion products
On the blogger’s introduction page, the main feature is the daily necessities, the civilian price, the most expensive cooking table is $125, and the others are around $10 to $50; the design is simple and innovative.
The problem of product selection is a significant issue for cross-border e-commerce. However, under this model, the difficulty of product selection is significantly reduced. Amazon’s product selection range is extensive, from home to stationery to technology; as long as you think it is possible, you can shoot the video, upload it, and finally use Amazon conversion data to determine the next selection direction.
Blogger Teresalauracaruso’s main selection types are 24 categories, covering all home categories; let us see the following category screenshots.
You can even decide the direction of selection based on the commission ratio of various products.
Independent station transit
Now let’s look at her independent station link
The independent station transfers carry the traffic directed by TikTok and then jumps to the Amazon page from the independent station.
Besides adding a step in the entire purchase process, it is easy to lose customers unexpectedly, and other shortcomings are hardly expected.
On the one hand, independent station transfer station to obtain TikTok traffic import, undertake the traffic. The independent station background can do data analysis; on the other hand, the traffic entering the independent station is directed to Amazon also to shopping platforms with higher commissions.
Besides, suppose one day you don’t want to earn commissions and transform into selling goods after the initial flow and brand accumulation. In that case, the independent station foundation will be stronger than the newly opened store, and SEO will have an advantage.
1) Independent station design:
The independent station’s design style is consistent with TikTok’s painting style, pink and wood grain Morandi color, mainly to create a sense of home life and comfort.
2) Independent station section
Shop my TikTok
Since I came from TikTok, of course, I went straight to the point and set up the [Shop my tiktok] section.
In this section, the first [Amazon Shop Page] jumps directly to [Amazon Influence Page].
[Amazon Influence Page] is a page specially provided for bloggers. You only need to do a job of diversion and then set the Amazon Influence Page. If the user pays, you can get a commission.
[Amazon Influence Page] It has similar functions to independent stations. Of course, the sales are more vital. All kinds of product categories can then be directly jumped to the purchase page.
Other Affiliate jump links:
Not only Amazon has an Affiliate project, but other platforms also have it. Therefore, the same TikTok video can contain products with different Affiliate projects, imported into an independent station simultaneously, and then transferred to other platforms (such as Etsy) to get commissions.
Blog
The last part is the website blog, but the blog’s content is related to the recommended range of TikTok; it focuses on the product text introduction; it will also jump to Amazon for purchase.
Amazon influencers page
Independent URL and product options
If you successfully register for the Amazon influencers page, Amazon will give you a URL of your own, which you can put on the TikTok homepage for users to see.
Your URL will be better than others, and it will be easy for shoppers to remember. When users click on the URL, it will take them to a blogger’s product page based on their style.
Independent layout design:
When customers browse the blogger’s page, they will see a series of products and thumbnails and their prices, Prime status, and a short description of each product.
The advantage is that bloggers can plan product collections based on their knowledge and experience, just like clothing stores launch specific clothing at different times of the year, such as term begins or Christmas.
Case inspiration
1. Cross-border e-commerce thinking
The gameplay, in this case, looks very new, but it is inseparable from the basic principles:
How to get the most traffic at the lowest cost? How to realize the most convenient way after the traffic is acquired?
In this case, from traffic acquisition to final realization, each step (TikTok, independent station, Affiliate, Amazon) is familiar to us, so we need to think about the more new twist.
2. The importance of creating a private domain traffic pool
Bloggers of any category can participate in this program, but they must meet Amazon’s requirements——Bloggers must have a YouTube, Instagram, Twitter, or Facebook account.
While Amazon inspects the number of fans and other engagements on social media, it also looks at the type of content you post and its relevance to Amazon customers.
Opportunities are only for those who are prepared. In the early days, if you paid attention to private domain traffic pools, manage various social media well, and focused on the growth of the number of fans and the creation of content, do you have another possibility to make money today?
3. Design
No matter from TikTok to the independent station or Amazon, every page is a kind of enjoyment, even if knowing the terminal is amazon.
A case can’t succeed without the design. From color matching to fonts, users can feel “exquisiteness” instead of a cheap “plastic feel.”