How to make Facebook ads materials stand out?
Now Facebook constantly changes its algorithm. It’s hard to stick an advertisement in the end.
So, what good advertising strategies can we have that can make our Facebook ads more prominent?
We know that for content marketing, the most important thing is that the content：
3.Useful for people
Only such content will not be treated as spam by users. When we do Facebook ads, we should also follow this strategy.
So what should we do?
One method is the easiest to judge, that is, how much engagement your Facebook ads have. You can consider it by likes, comments, and sharing of the ad.
You can do an advertising test on Facebook to see if it can arouse the interest of followers.
If followers are interested, you can follow this path to copy your ad. Advertising costs will not be prohibitive. After the effect of advertising promotion, it will bring you more sales and achieve greater profits.
So the question is, does your store use the best Facebook ads strategy?
Remember that we can’t just publish an advertisement on Facebook， and wait to see the effect. It would be best if you had the correct advertising strategy to achieve the impact of advertising.
The first step here is to find the right advertising audience, have an advertising goal, and finally, what advertising strategy will help achieve the goal. You need to consider all of these aspects carefully.
Pay attention to the collection of customer mail
If you ignored collecting customer emails when you started advertising, I think this might waste many opportunities.
If you carry out this topic seriously, there is a lot to talk about, but have you found that foreigners often do it when marketing and putting a long line to catch the big fish?
It is a selection process about the user funnel, and email is a good funnel.
Everyone who uses Facebook knows that advertising will bring you a specific increase in sales. Generally speaking, an advertisement with a sound effect cannot last for a long time, and sales will decline after a while.
However, suppose you pay attention to collecting customer mailboxes from the beginning. You can remind them by email what kind of special offers your store will have, which will help attract repeat customers. You don’t need to cultivate new potential customers again.
Also, suppose your advertising funnel does not make customers buy, and there are many abandoned shopping carts. In that case, it will appear that the advertising fee is spent, but there is no advertising effect.
Therefore, it is much easier to maintain previous customers than to find new customers, and the cost is lower. If it is a loyal user, the conversion rate will be excellent, beneficial for collecting emails.
Next, let’s talk about the Facebook ads strategy, especially in terms of creatives. How do we stand out?
Regarding Facebook ads, you must first know the difference between them and Google advertising. If a customer searches for a product on Google, they generally have an intention to buy the product.
But to advertise on Facebook, you need to know that Facebook users interact and communicate with friends, not buy things.
Therefore, most of the audience of FB advertising has no intention to buy. They may be interested in your advertisement and will click on the ad to see it, but it is not likely to buy it right away, and usually leave soon.
Here are a few Facebook ads strategies to help you turn users who have no intention of buying into your potential users.
Provide customers with exciting products
First of all, what kind of advertising do you think can provide customers with excitement?
Generally, customers are most excited when they see the details of the product. Think about it, are we delighted when we unpack the express?
It is enlightenment. Can advertisements give customers a feeling of holding the goods in their hands?
If users can experience physical store consumption’s visuals and sensations through your advertisement, will they feel very excited?
On Youtube, you can also see many similar video advertisements about the happy appearance of people visiting the goods after receiving the express and opening the package. Such advertisements are simple, direct and effective, and can give customers an incentive.
Vision has an impact; especially high-contrast advertisements can increase the click-through rate. Human eyes are more sensitive to color, and high-contrast advertisements can catch people’s attention at once.
Some products have variant products, and some products provide customized services. If you adjust each advertisement’s contrast and make them form a sharp contrast, it will undoubtedly have an excellent visual effect.
For example, the Nike advertisement above uses this strategy. Each shoe uses a different background color, which creates a strong visual contrast, attracting everyone’s attention.
Ads can also swipe to the right to view more variant shoes. This ad’s visual effect is significant, and it can increase the click-through rate of the ad. Besides, pay attention to placing a product link in the advertisement.
For customizable products, this strategy is also applicable. Different customization features can use different contrasts, different colors, and the description will change accordingly.
There is also a comparison chart of the effect of the product before and after use
The effect comparison chart before and after the product’s use allows customers to see what effect your product has intuitively. It will also give customers a sense of excitement.
It’s essential to see the product in kind, but more importantly, to feedback.
The Blue Apron Facebook ads, as shown above, is a comparison chart of the effect of fast food. The front is the appearance when the package is just opened, and the back is the display of the finished product after the food is processed.
Such a comparison chart gives people a great temptation.
There are many examples. For example, you can show a comparison chart before. After using a specific skincare product, you can also display a particular decoration to make your bedroom unique or put on a skirt to make the whole person more attractive.
These can be made into a comparison chart, which will give customers great incentives.
Ps: The comparison chart in the advertisement is forbidden to expand the effect; otherwise, it will be rejected or blocked.
Highlight the competitive advantage of the product
If your product has an advantage over competitors’ products, you should highlight it in the advertisement. If your competitor is a well-known brand, it will be more helpful for publicity.
Ordinary users will quickly identify well-known brands, and your products are better than famous brands in some aspects. It will undoubtedly give customers a lot of confidence, and the chances of buying your products will be greater.
This is a Facebook ad for Microsoft Surface, which highlights its advantages compared to MacBooks——there are more pixels, which can help users save money.
Because MacBooks is an already recognized brand, people usually think that MacBooks will be better, but after Surface highlights its advantages, it will win more customers.
Create exclusiveness of products
We see the following Facebook ads: a razor advertisement and the advertiser is Dollar Shave Club.
We saw that it used some words in the advertisement, such as “our members,” “club,” etc. It is a small group with exclusivity, showing a sense of superiority.
This gives customers a feeling of wanting to join their group and become a part of them.
More importantly, you can make customers interested in exploring your brand story, user experience, etc., through this exclusivity.
The above are some of the relatively new Facebook ads strategies. However, I still want to remind you that these advertising strategies will not work immediately, and it may take a while to have noticeable results.
And some strategies do not apply to some stores, and how to use them will have the best effect. You need to test and research by yourself.
The most important thing is that you have to think about what your customers think, satisfy their ideas and solve their problems.
Of course, you can’t just consider what customers are thinking; sometimes, you have to go beyond their thinking to guide their needs and let your Facebook ads attract them.